“So Kingsley, how do you know what to speak about?”
“How do you come up with topics?”
These are just two questions of the many that I’ve been asked by those who want to get into the speaking industry. It’s even been asked by people who are already in the industry but are having a hard time finding topics outside the two or three that they have, on which to speak.
This was me a few years ago. I had difficulty thinking of topics. I would listen to speakers and wonder where they were getting their ideas.
This is also true of people who are bloggers. Sometimes they feel stuck as to what it is to write about. Some newbie bloggers have a hard time breaking through this “wall.”
Having spoken before diverse audiences in different settings, I found these three tips on how to know what to speak about, very helpful.
1. Speak about what you know
This might seem very simplistic but it is amazing how many aspiring speakers fail to think in terms of speaking on subject matters they are familiar with. Many of them have this thought, “who would be interested in a topic like this?”
In some circles this is called a curse of knowledge. A curse of knowledge simply means that what you take for granted, other people see as amazing.
I have had moments like these. Even as I write on this topic, I had to get past the idea that “everyone know about this topic.”
The truth is, everyone do not know how to come up with what to speak about. I have to remind myself of this over and over again.
My suggestion is to speak on topics you feel comfortable with and know quite a bit about.
For me as a licensed Marriage and Family Therapist who have counseled hundreds of families, I have very good insights on communication and conflict resolution within the family. I could speak on these two topics at a marriage retreat, staff retreat, conference, and other business settings.
Communication is something everyone does and need to become better at doing. Speaking on topics like these are sometimes refered to as low-hanging fruit.
Start there.
2. Speak About Current Events
Because of the speed at which events are occurring around the world and having almost a front row seat via social media, finding topics of interest isn’t that hard.
You can choose any topic you are interested in and with a few searches on platforms such as Google, Yahoo, Bing, etc, you can retrieve tons of information within minutes.
Curating these articles, you can use them to put together a cohesive speech that would more than likely fall into the category of an informative or a persuasive speech.
It’s also helpful to insert some of the current events topics into your speech to underscore certain points. Those topics also connects you with your audience who might have been thinking about them as well.
By including current events stories, your speech will resonate more with them because they too have had questions and / or concerns.
3. Speak About What bothers you
This suggestion runs the risk of making you a contrarian. What bothers you may not bother the average person. When you choose to speak about topics of this kind, you will find yourself on the other side of the aisle.
Be open to criticism and sometimes vitriolic reaction by some who won’t necessarily see things the way you do. Don’t be afraid of that.
One of my favorite speaker and author – Rick Warren, made this statement about criticism: “Criticism is the cost of influence. As long as you don’t influence anybody, nobody is going to say a peep about you. But the greater your influence … The more critics you ar going to have.”
Then my most favorite speaker of all times – Jesus – said it this way: “Woe unto you when all men (people) speak well of you.”
Wow. Imagine that.
These are just two people of the many influencers our world have seen and / or have heard of, and that is what they had to say about criticism and haters. You will be in good company.
This suggestion fuels your passion. It normally allows you to speak from your heart. It is generally a conviction that drives what bothers you.
Therefore, find out what bothers you and make that part of your speech.
If you are able to incorporate these three suggestions within your speech, you are well on your way to becoming a great speaker.
Do you have any additional suggestions as to how to decide on what to speak about? I would love to hear. Please leave a feedback.